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Contemporary Christian Music

Through our CCM format, called The FISH® in most markets, we are able to bring listeners the words of inspirational recording artists, set to upbeat contemporary music. Our music format is branded “Safe for the Whole Family®”, with sounds that everyone enjoys and lyrics that parents appreciate. The CCM genre continues to be popular. The American Music Awards® annually honors and recognizes this format. According to Nielson Christian SoundScan®, sales of Christian music, including digital, rose in 2006 making CCM the sixth most popular music genre in America. We believe this listener base has been underserved in terms of radio coverage, especially in the larger markets.

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