Grow Your Audience Into Donors
Raising money is getting
Charitable giving has been stuck at 2% of GDP for 50 years and the number of households giving to religious charities continues to decrease. Donor acquisition no longer produces the results it once did. It is time to rethink donor cultivation and connect with new donors more thoughtfully.
Percentage of Americans who donated to charities in past years
— Secular charities
— Religious charities